How-to write Business To Business sales scripts & B2B prospecting scripts for making the initial call.
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How-to write a Business -To-Business sales script and B2B sales and prospecting script. The color "BLUE" is used to indicate a Lead-off type of sales script for business to business prospecting and B2B selling. Blue Lead-off sales scripts and business scripts are the traditional prospecting scripts. Business-to-usiness sales scripts and B2B sales dialogue is designed to talk to a new prospect for the purpose of doing business with them.
A Lead-off prospecting script is a single purpose, stand-alone, B2B prospecting and business-to-business prospecting and sales script. They are designed to "demand" an answer of some sort. After the “Lead-off” script has been used, Smooth-talker business scripts continue with the other components of the prospecting call. A Lead-off prospecting script can be written for a variety of purposes but they are usually about selling your product or service.
"Blue is for you to tell someone new, who you are, and what you do."
Business-to-business and B2B Lead-off scripts are a one-way conversation. They are short and sweet. They state the purpose of the call and are usually topical in nature. They usually end with a question that the prospect must answer. The answer can take you in many different directions of which Smooth-talker business scripts and sales scripts and business scripts has an organized system to organize the dialogue.
The color blue for lead-off scripts is for referance only. The scripts are written on pale blue colored stock and was chosen because it is a primary color. Perhaps it was inspired by a “Blue light special.” In any case it is a distinct color that explicitly means it’s a “Lead-off script.”
The length of time of a business-to-business Lead-off prospecting script is usually less than one minute although can be any length of time. Generally speaking they will consume approximately 30 seconds to one minute. In rare instances will go over one minute.
Lead-off sales script and prospecting script dialogue is unique for every type of call. It is not the primary purpose of this web site page to go in-depth into writing the Blue Lead-off scripts. The scope of the topic is too broad to cover. Lead-off scripts differ widely and cannot hope to address every type of business and profession.
The lead-off prospecting script and sales script and business script is the introduction of you and your product or service followed by a brief selling message. It is the traditional prospecting script and sales script dialogue.
Most consumers and people in the business world consider it to be the “pitch script.” People think the “pitch script” is the most important part of the prospecting call. We think that it is only a fraction of the process because there is much more that "can" take place.
This is only the opening act of a performance that can go in many directions. The prospect can agree to give you an appointment, to ask a question, state an objection, or may want to hear your classic sales script dialogue. It's impossible to predict how the prospect is going to respond. This is where “Smooth talker” comes in with its prospecting script.
Smooth-talker business scripts and sales scripts and prospecting scripts are generally written to cover everything after the initial pitch. Smooth-talker business scripts are written in preparation for almost anything the prospect is capable of saying. Lead-off sales scripts are the subject of many books and articles on selling. Notice I said “selling" and not “prospecting."
Most sales scripts and prospecting and business scripts try to sell the prospect without bothering to ask the question whether they want or need the product. Lead-off scripts are discussed lightly and are not the primary focus of this book. We will devote sufficient text to it. It will be enough for you to write this type of basic script.
The basic strategy is simple enough. All you would like to get is a, “Yes, No, Maybe, or Not now.” Once you have that answer, you'll know which direction to go based upon how the business prospect reacts and what they say.
Formulas and components of the Lead-off script. The most important thing in scripts writing the Blue Lead-off sales script and prospecting script is to have a reason to call. It's usually about saving time and money or getting a better product.
When to use a Lead-off script. The difference between a “Blue lead-off” script and the main Smooth-talker business script is that you use a Lead-off script on every call you make. Once it is spoken, you immediately go to the main Smooth-talker business script.
Business To Busines sales scripts and a B2B sales scripts states the reason and purpose for your call. You'll only get what you ask for and your prospect will decide to buy what they want. The business prospect will want to know if the product meets their needs. They always know if it's the right time to buy and if they can afford it.
Introduce yourself and your service and what it will do for the prospect. Do this as quickly and efficiently as possible. For example; “I'm a real estate agent in the real estate sales business and I'm responsible for contacting people who we thing have an interest in selling their home.” Then ask you feel there is a need for our services.