For Sale By Owner headings are designed to concentrate on money issues. The only reason for selling by owner is to save the commission. .. (page 7)
A quick look at the page headings will reveal that the "FSBO" categories will challenge a Sales Managers & Trainers skills. Smooth-talker For Sale By Owner page headings & categories are as follows:
The Smooth-talker Business Script page order will change slightly because they emphasize the type of script you purchase. For instance: Notice of Default headings will concentrate on the TIME element and emphasizing the limited amount of time the owner/prospect has to get the property sold, ... generally 3 to 6 months.
GREEN pages means you are Talking about Need, Want, Money, Time, Requesting an Appointment Making a decision, Getting an agreement etc.
1. Need To List - Appointment - Dialogue is about the prospect having a Need for the product or service.
2. Do You Want The Services Of an Agent The dialogue talks about whether the prospect WANTS what you have to sell.
3. Best Time To Meet Appointment -
4. Time - When Will Prospect List What is the timeframe for purchasing the products and service you sell.
5. Talk About Money Appointment -
6. Get More Money For Selling
7. Decision - To List & Choose an agent
8. Potential to do business - Motivation
9. Overcome Reluctance Take the next step
10. Closes - Ask for the order
11. Get An Agreement To List With Me
12. Build Relationships Take the next step
RED pages contain Questions that must be answered & Objections that must be responded to.
1. I’m Not Interested
2. I Don’t Want Whatever You’re Selling
3. Too Busy - No Time to see you
4. Non-Committal - I Can’t Decide
5. I’ll Think about It - Stalling
6. Send Information - Tell me by phone
7. Why are you calling?
8. Why Should I Choose You?
9. Why Should I Change Agents?
10. You’re Asking A Lot Of Questions
11. Do You Have a Buyer?
12. Bad Experience - I’m Mad At You Agents
13. Sell It Myself, Save The Commission
14. If you’re so good then get me my price.
15. How Much Is Your Commission?
16. Others charge less commission.
17. Will You Negotiate Your Commission?
18. Will You Cut Your Commission?
19. I’ll List with a neighbor
20. Friend in the Business
21. Not Now - Maybe in the Future
22. Wait until the Economy Gets Better
23. I Want to Wait - Now Is Not a Good Time
24. Call Me Some Other Time
YELLOW pages are the traditional Selling Language: the reasons to do business with you.
The facts about you & your product or service and the company you’re with.
1. 30 Second Commercial
2. Agent Profile - Agent Services
3. Agent Services - What I Can Do
4. Affiliations - Guarantees - References
5. Benefits of Company & Agent Services
6. Why Meet With Me? Things to discuss
7. Reasons to Choose Me
8. Reasons to Choose My Company
9. Resources, Internet, Research, Size, History
10. What a Broker and Agent Can Do
11. The Marketing Plan I Intend to Use to get your home sold.
12. Listing presentation or sales presentation (phone version)
_________Sales trainers programs that teach For-Sale-By-Owner prospecting put
a major emphasis of using a prospecting script . _______
Real Estate training programs to generate new business from prospecting the For Sale By Owner has become important part of the overall goal real estate training. Real Estate sales managers and Real Estate sales trainers must cope with the difficulties of training sales people.
The sales training is meant for salespeople to learn sales prospecting. It's difficult to find training scripts to teach salespeople. It’s also hard to find a sales training course that teaches salespeople How-to write a sales script.
A whole new kind of savvy sales manager with sales script writing skills and sales training is emerging.
___________Sales managersand sales trainers have discovered that the problem is that prospects
won't give a salesperson any time if they think they are unprofessional. _____________
They want to talk specifics and don't want to listen to overused sales hype especially if they are not able to make a proper prospecting call.
Sales managers and sales trainers are always on the lookout for training scripts and sales scripts that will result in getting more business. A sales managers and a sales trainers most important job is to find sales script that will make them the most money.
_________ Sales managersand sales trainers claim that half of their time is spent on retraining and teaching the things that they assume the salespeople had learned. ___________
Sales managers and sales trainers send salespeople to hear expensive seminar speakers that are highly entertaining and yet they come away with very little they can use. Seminar speakers spend so much of their time amusing their audience with enjoyable topics that they leave little time for substance.
No matter how hard you try they will not adapt new sales training and business training techniques unless they really want to. It's the same with salespeople and learning these sales training and business training techniques. Many companies keep trying the same old tactics and wonder why they can't achieve results.
Sales Managers courses and Sales trainers courses attempt to teach salespeople to prospect the For-Sale-By-Owner using a professional sales script .
New rules and principles for prospecting and selling have resulted in a shift in sales training and business training. It's a new trend that many who teach sales managers courses and sales trainers courses are keenly aware of.
Sales managers courses and sales training programs always give good advice when they say to listen to the following; It’s always good to “know what you don't know.” When you find out what you don't know, you have a clear path and a vivid picture of what you'll need to do.
Never refuse to examine your reasoning to discover new sales training and business training principles. The market place is unforgiving in that it harms the ineffective and rewards excellence.
Business training and sales training tactics have changed. Trust, values, and high relationships have been rekindled in the business prospecting. Gone are the days of high pressure tactics, low ethics, and a "me first attitude."
You must change your strategy if you expect to excell in todays sales training and business training. Today's business person knows that you never change a "winning" strategy; you always change a "losing" one. It sounds like "if it ain't broke ... don't fix it" but it's a lot more complicated than that.
Business training and sales training that settles for merely being adequate goes against today's thinking. There's no room for mediocrity in business training and sales training. Sales management and salespeople both have the responsibility to know about the latest technology systems, tools, and services that involve sales and marketing and especially sales scripts and sales training.
“You never know what you need until you find it.” Sales management is always searching for prospecting ideas and new tools for sales training. Companies are searching for training classes to teach salesmen how-to get new business. It has become more competitive then ever for reaching potential customers.
There are no more suckers and there are few gullible people out there. There's a small but limited amount of prospects who still respond to slick salesmanship and high pressure tactics.
Sales managers and business trainers and sales trainers have long been aware that the average prospect has a low tolerance for high pressure. Unscrupulous salesmen and telemarketers have caused the consumer and the buyers of business products and services to be wary of telephone tactics. Their tolerance for high pressure sales tactics has resulted in being overly cautious with everyone.
Complacency in good times has caused sales managers to ease up on sales training. Sales managers cannot get complacent when the economy is bad or good. How often have you heard sales managers and sales trainers say?; “Things are good and we have all business we need.” When business is good, sales manageers are not open to new ideas.
Sales manageers and business managers don't take many risks and aren't interested in making things better. They are satisfied and want to enjoy life now that times are good. They don't realize that can they can capture even more market share.
The sales agent and company that is doing well now very often has a short memory. Sales managers and sales trainers were open to new ideas and improved sales scripts and selling tools when they were struggling with market share. Some sales managers can be considered dinosaurs that still refuse to adapt modern technology when it comes to getting new business.
Good sales training cannot reduce the amount of sales calls that get hostile treatment. Blame those who come before you for the hostility you may get when making a prospecting call for getting new business. You have no control over many things in business sales and it is something you have to work around.
Sales managers and sales trainers report that business prospecting is like a war out there. Unprecedented events resulted in creating a monumental hurdle for anyone attempting to use the phone for developing new business. It is neccessary to ignore the people who say they dislike all of today’s selling tactics for developing new business.
Sales managers and sales trainers remind us that door to door selling is costly and time consuming. The days of door to door prospecting and selling are just not practical. It's not that it's inefficient; it's the cost that has escalated making it difficult to add the personel touch.
Sales management tries to identify where the call contact takes place in the marketing effort. Chance's are that making prospecting telephone calls is usually the biggest problem in your business training and sales training effort.
Determine if prospecting by telephone call becomes a "choke point" in your plan to get new business. If it is the sole reason you get new customers, it becomes a huge obstacle if it is not done.
If making phone calls is critical at this point in the prospecting activity, examine the reasons it is not being done. It is of extreme importance to discover if the telephone calls are supposed to be made, but are not.
GREEN pages means you are doing the TALKING …
Need to Sell & To List - Appointment -
Do You Want The Services Of an Agent
Best Time To Meet Appointment -
Time - When Will Prospect List
Talk About Money Appointment -
Get More Money For Selling
Decision - To List & Choose an agent
Potential to do business - Motivation
Overcome Reluctance Take the next step
Closes - Ask for the order
Get An Agreement To List With Me
Build Relationships
RED pages contain Questions that must be answered & Objections that must be responded to.
I’m Not Interested
I Don’t Want Whatever You’re Selling
Too Busy - No Time to see you
Non-Committal - I Can’t Decide
I’ll Think about It - Stalling
Send Information - Tell me by phone
Why are you calling?
Why Should I Choose You?
Why Should I Change Agents?
You’re Asking A Lot Of Questions
Do You Have a Buyer?
Bad Experience - I’m Mad At You Agents
Sell It Myself, Save The Commission
If you’re so good then get me my price.
How Much Is Your Commission?
Others charge less commission.
Will You Negotiate Your Commission?
Will You Cut Your Commission?
I’ll List with a neighbor
Friend in the Business
Not Now - Maybe in the Future
Wait until the Economy Gets Better
I Want to Wait - Now Is Not a Good Time
Call Me Some Other Time
YELLOW pages are the traditional Selling Language: the reasons to do business and facts about you, your product and the company you’re with.
30 Second Commercial
Agent Profile - Agent Services
Agent Services - What I Can Do
Affiliations - Guarantees - References
Benefits of Company & Agent Services
Why Meet With Me? Things to discuss
3 Reasons to Choose Me
3 Reasons to Choose My Company
Resources, Internet, Research, Size, History
What a Broker and Agent Can Do
The Marketing Plan I Intend to Use
Listing presentation (phone version)