How to write a sales script and a business prospecting script is a sales managers and sales trainers most difficult job.
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• The new book; Smooth-talker How To Write Your Own Prospecting script and sales script
is about how to choose the right words for prospecting for new business.
Prospecting scripts and sales scripts and business scripts are written by sales manager and sales trainers that want to share their sales dialogue that will generate new business.
1. How to write a business script and sales script is to be prepared with responses that are appropriate.
Being well scripted means being ready with responses for any given situation.
2. A well scripted salesperson has practiced in preparation for the question before it is asked.
You don't need to write a prospecting script and a sales script for every conceivable situation,
just those that crop up the majority of the time.
3. Words that look good on paper may take on a different meaning when spoken out loud.
A lot depends on the words themselves if they produce feelings and emotions.
When learning How-to write a prospecting script and sales script and business script, the same words that appear on paper must be honed and refined for verbal delivery.
Our mission is to help sales managers and sales trainers on how to write a sales script and a prospecting script. There is a need for affordable books on how to write a sales script and prospecting script that are written coherently and effectively.
Without a book on How-to write a business script an important factor will be the cost for most businesses. You may have an urgent need for a book on how to write a sales script and prospecting script but do not have the money for custom business scripting and business scripting consulting.
Even if you could find a busines script consultant to help, producing a sales script and prospecting script would require too much time and money.
• I decided that I would make it my mission to teach you how to write a business script and
prospecting script and sales script and bring the cost down to an affordable level.
• My goal was to make sure that even small business could afford propecting scripts and sales scripts.
• I wanted to make prospecting scripts and sales scripts available to all companies, business
owners, and professionals. I also wanted to provide high quality a prospecting scripts and
sales scripts at reasonable prices that anyone could afford.
Brevity is goal number one when learning How-to write a sales script and prospecting script. Writing a good sales script and prospecting script sentence is conspicuous by the absence of unnecessary words.
If you have a rapid speech rate a business script and prospecting script and sales script will force you to slow down to meet the listener’s rate of understanding. If your rate is agonizingly slow, you must speed up your speaking rate.
Your speaking rate must be paced with your listener’s comprehension rate when learning how to write a business script and prospecting script and sales script.
1. Great communicators have the ability to combine "substance with style."
Pure substance is generally forgettable.
Pure style is memorable for its entertainment value but comes up short on getting
results when prospecting for new business.
2. Some people are avid talkers but may have little of value to say. In business sales and
business prospecting, they often talk themselves right out of business.
3. Reaction is for the listener to mentally shut-down. The business prospect has no duty
or obligation to stretch their mind to try to understand what is being said to them.
Sales managers and sales trainers tell us to “Write a script .... to speak a script.” With a prospecting script and a sales script, the vocal sounds that transfer meaning to the listener must do double duty. You visually read it at the same time using your voice to pronounce every word conversationally. The words used may not have the same ring to them as you intended.
• Business coaches and sales trainers and sales managers all agree that you should write exactly
what you will say.
• We speak the language of business but we seldom write it. Most How-to write books on
selling scripts and prospecting scripts tell you what to talk about in general terms but don't
give you any specific sound bites you can use in your daily work.
• The purpose of business script and prospecting script and sales script is to “communicate” with
another person by using scripted words effectively and clearly
These books on business script writing describe “what kind of things” to say but not exactly what to say. You have the responsibility to come up with words of a business script, but it's easier said than done. The business script books don't teach you exactly what to say in a given circumstance. .
Sales scripts and prospecting scripts didn't exist when I started in sales and they still don't exist. Sales trainers and business coaches and sales managers have found there were no resources or How to books available that you could turn to for well conceived and properly worded sales scripts and business scripts.
There were no clear, concise, and easily spoken sales words to use. There were lots of How-to books that contain words that convince, persuade, and sell.
• Sales managers and sales trainers remind us to write the way you speak.
• Sales trainers and business coaches and sales managers determined that the objective of a
• How-to book is to write scripts the way you speak.
Write simple, clear sentences using your own natural style. Even if your style is said to be “verbally challenged” it is essential to see where your speech level is at.
Whatever your proficiency level is, you must know your starting point in order to judge the distance your scripting skills need to improve in order to end up with a worthwhile business script and sales script and prospecting script.
Develop you own style of writing business scripts and sales scripts and prospecting scripts.
Choose a style that compliments your personality.
• Your business writing style should reflect the way you normally express yourself because
you’ll probably meet the business prospect in person.
• Your unique style and your personal characteristics are what identify you to others.
• Write naturally and write the way you talk when learning How to write a business script and
prospecting script and selling script.
When you are talking to a telephone prospecting on the phone, it won't sound like you are reading from a business script or a prospecting script because they are to be written to match the way you actually talk.
The sales trainer in the sales manager can help you determine how much sales dialogue to write.
Most sales managers and sales trainers and business coaches have no idea of what sales dialogue that says “precisely” what they want to say.
_____ Care must be taken to write not only the quality of the words, but the amount of words written. _____
_____ It's far better to have a few well thought out things to say, rather then a lot of rambling dialogue. _____
How to write to emphasize emotions is important when writing a prospecting script and selling script.
For a business script and prospecting script and selling script to be effective, it must tap into the emotions first followed by logic second. Mind over matter prevails when a prospect acts before he thinks.
My "How-to write" book teaches you to write to the heart instead of their sense of logic. Match the message to connect to the business prospects emotions first and logic second.
Business prospects respond to what they feel, and all logic in the world won't change their mind. All too often consumers buy what they want whether they need it or not.
• Whoever appeals to the emotions controls the heart.
• Once they set their heart on something, no amount of logic comes between what they need.
• It is well known that business prospects get highly attached to their own emotions
A major goal of how to write a prospecting script and a business script and a sales script is to answer a question before it is asked. Prospecting and selling efficiency is anticipating a question before it is even asked. If you can anticipate questions and objections you’ll remove the fear factor of not being prepared.