Real estate sales trainers and Business sales trainers use scripts for teaching salespeople what to say and how to prospect.
(page 14)
No matter how good the Real estate sales trainer is, real estate agents will often have a bad attitude toward telephone prospecting. It's not the fault of real estate sales trainer or the training course.
The real estate agents inadequate skills and abilities often don't measure up. The cause could be the lack of real estate sales training courses to give lip service to prospecting sales training.
1. Real estate sales people and real estate agents often can't remember what to say
when making a telephone prospecting call.
2. Telephone prospecting techniques and skills are memory dependent. Even though you waxed eloquently
in your mind before you actually made a telephone prospecting call. Your thoughts
seemed clear and the outcome you thought would be positive. What went wrong?
3. Telephone prospecting skills depend on having a near perfect memory.
When telephone prospecting, trying to remember the exact words to say is difficult if not impossible.
4. Memory recall of real estate sales agents is insufficient to retain skills. Having an insufficient
memory is not a conscious choice but an inherent problem that everyone has.
Sales managers and real estate sales trainers have always thought that motivation problems were the result of the way that a salesperson makes conscious choices ... thus makes prospecting telephone calls.
• Real estate sales managers often think that it is a weakness on the part of the
salesperson when they don't relish making prospecting calls.
• They point to many weaknesses instead of main one; "fear of rejection."
• Fear of rejection is a weakness in everyone; it’s just a matter of degree.
Real estate agents quite often have a bad attitude toward prospecting. It is said that only the strong will survive in a competitive business environment. True enough, but just what constitutes “strong.”
• Knowledge, skill, and preparation are the attributes required for strength in business.
Even athletes need more then physical strength to be competitive.
• When prospecting for new business, the longer a salesperson has been doing it
the more cumulative bad experiences have occurred.
• The irony is that instead of getting better at coping with people's bad behavior, they
seem to let negative human emotions pile up.
With real estate sales training, just fix the problem with people’s ability to say the right thing and the problem will be solved. Of course this sounds like the obvious thing to do. The simple fact is that it is “easier said then done.” If it were easy, everyone could and would do it.
To some real estate sales training departments, it's only a page of the manual for training new agents. We wouldn’t have this problem if there were a simple fix. But the fact is that most everyone has a general idea of what they intend to say in any situation, but spend little or no time thinking and "writing out every word" in advance.
1. Real estate agents don't develop speaking skills and sales managers cannot
hope to solve this problem. Real estate agents are born with "emotions but not skills."
2. New salespeople get burned quickly when it comes to prospecting for new customers.
What they learned about telephone prospecting was too little and too late.
3. It's hard to change habits of real estate agents and real estate brokers. Salespeople
resist anything new. People live within their beliefs and rely on them and make their career decisions.
4. New salespeople are incapable of learning what they need to learn. Their beliefs are
preordained and passed on generation to generation resulting in folklore.
Real estate sales training must deal with the approval factor on a daily basis. And It's only human nature for a salesman to seek approval. When it comes to telephone prospecting for new business, those who seek approval are going to be disappointed.
• They may tend to refrain from making prospecting calls because there is little or no "approval" in doing so.
Real estate sales trainers have discovered that few people have a good vocabulary. It’s been said that average people have an average vocabulary and great people have a great vocabulary.
• The most successful and famous people in the world share the common trait of having an exceptional vocabulary.
The successful business person has a command of the language is based on having a huge number of words imbedded in their memory. Successful business people have a better chance for choosing the best words to use because they have a bigger selection to choose from.
• New salespeople get burned quickly when it comes to telephone prospecting for new customers.
• What new salespeople learned about prospecting was too little and too late.
• New salespeople as well as experienced salespeople often refuse to learn. "I know all I need to know."
• An obstacle for real estate sales managers and sales trainers is how to overcome
people with a closed mind.
The hardest thing for people to do is to look inward to see themselves as they really are. Real estate sales agents resist looking at themselves realistically. They see themselves through rose colored glasses and go through life with blinders on never looking at the world around them.
A real estate sales trainer and real estate sales manager are always on the lookout for a person who has the natural ability to be a salesperson. It may take a real estate sales manager weeks or even months to hire and train a new salesperson that turns out to be only a "limited function person."
• They may not have the prospecting skills to adequately prospect by telephone let alone the people-skills
to function as a well rounded salesperson. Turnover starts at that point.
Why real estate agents resist learning new things that could help them is a great mystery. Stubborn resistance to progress insulates them from the thought of being seen as weak.
• It’s not a matter of going back to basics, they didn’t master the basics to begin with.
• Some people think they know everything they need to know.
• Sadly, they don’t know .... what they don't know.
Sales Managers courses and Trainers courses teach salespeople to prospect using a professional sales script . (page 7)
Sales trainers programs have become a source of sales prospecting scripts. Business training and sales training to generate new business has become important part of the business world. Sales managers and sales trainers must cope with the high cost of training sales people.
The sales training is meant for salespeople to learn sales prospecting. It's difficult to find training scripts to teach salespeople. It’s also hard to find a sales training class that teaches salespeople How-to write a sales script.
A whole new kind of savvy sales manager with sales script writing skills and sales training is emerging.
Sales managers and sales trainers have discovered that the problem is that prospects won't give a salesperson any time if they think they are unprofessional. They want to talk specifics and don't want to listen to overused sales hype especially if they are not able to make a proper prospecting call.
Sales managers and sales trainers are always on the lookout for training scripts and sales scripts that will result in getting more business. A sales managers and a sales trainers most important job is to find sales script that will make them the most money.
Sales managers and sales trainers claim that half of their time is spent on retraining and teaching the things that they assume the salespeople had learned. Sales managers and sales trainers send salespeople to hear expensive seminar speakers that are highly entertaining and yet they come away with very little they can use. Seminar speakers spend so much of their time amusing their audience with enjoyable topics that they leave little time for substance.
No matter how hard you try they will not adapt new sales training and business training techniques unless they really want to. It's the same with salespeople and learning these sales training and business training techniques. Many companies keep trying the same old tactics and wonder why they can't achieve results.
New rules of principles of prospecting, marketing and selling have resulted in a shift in sales training and business training. It's a new trend that many sales managers and sales trainers are unaware of.
Sales managers and sales trainers give good advice when they say to listen to the following; It’s always good to “know what you don't know.” When you find out what you don't know, you have a clear path and a vivid picture of what you'll need to do. Never refuse to examine your reasoning to discover new sales training and business training principles. The market place is unforgiving in that it harms the ineffective and rewards excellence.
Business training and sales training tactics have changed. Trust, values, and high relationships have been rekindled in the business prospecting. Gone are the days of high pressure tactics, low ethics, and a "me first attitude."
You must change your strategy if you expect to excell in todays sales training and business training. Today's business person knows that you never change a "winning" strategy; you always change a "losing" one. It sounds like "if it ain't broke ... don't fix it" but it's a lot more complicated than that.
Business training and sales training that settles for merely being adequate goes against today's thinking. There's no room for mediocrity in business training and sales training. Sales management and salespeople both have the responsibility to know about the latest technology systems, tools, and services that involve sales and marketing and especially sales scripts and sales training.
“You never know what you need until you find it.” Sales management is always searching for prospecting ideas and new tools for sales training. Companies are searching for training classes to teach salesmen how-to get new business. It has become more competitive then ever for reaching potential customers.
There are no more suckers and there are few gullible people out there. There's a small but limited amount of prospects who still respond to slick salesmanship and high pressure tactics.
Sales managers and business trainers and sales trainers have long been aware that the average prospect has a low tolerance for high pressure. Unscrupulous salesmen and telemarketers have caused the consumer and the buyers of business products and services to be wary of telephone tactics. Their tolerance for high pressure sales tactics has resulted in being overly cautious with everyone.
Complacency in good times has caused sales managers to ease up on sales training. Sales managers cannot get complacent when the economy is bad or good. How often have you heard sales managers and sales trainers say?; “Things are good and we have all business we need.” When business is good, sales manageers are not open to new ideas.
Sales manageers and business managers don't take many risks and aren't interested in making things better. They are satisfied and want to enjoy life now that times are good. They don't realize that can they can capture even more market share.
The sales agent and company that is doing well now very often has a short memory. Sales managers and sales trainers were open to new ideas and improved sales scripts and selling tools when they were struggling with market share. Some sales managers can be considered dinosaurs that still refuse to adapt modern technology when it comes to getting new business.
Good sales training cannot reduce the amount of sales calls that get hostile treatment. Blame those who come before you for the hostility you may get when making a prospecting call for getting new business. You have no control over many things in business sales and it is something you have to work around.
Sales managers and sales trainers report that business prospecting is like a war out there. Unprecedented events resulted in creating a monumental hurdle for anyone attempting to use the phone for developing new business. It is neccessary to ignore the people who say they dislike all of today’s selling tactics for developing new business.
Sales managers and sales trainers remind us that door to door selling is costly and time consuming. The days of door to door prospecting and selling are just not practical. It's not that it's inefficient; it's the cost that has escalated making it difficult to add the personel touch.
Sales management tries to identify where the call contact takes place in the marketing effort. Chance's are that making prospecting telephone calls is usually the biggest problem in your business training and sales training effort.
Determine if prospecting by telephone call becomes a "choke point" in your plan to get new business. If it is the sole reason you get new customers, it becomes a huge obstacle if it is not done.
If making phone calls is critical at this point in the prospecting activity, examine the reasons it is not being done. It is of extreme importance to discover if the telephone calls are supposed to be made, but are not.