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Real estate Cold calling scripts

    Cold call scripts
 for real estate
are used for prospecting for new listings. 

Cold-calling is the most often used method to get listing. It is the tried & true methods for getting new business. Cold call scripts are written to help you get more listing appointments.  Cold calling scripts for real estate agents are used to prospect homeowners that are likely to list and sell their home. The scripts are ready to use right out of the box.


Smooth-talker cold calling scripts are a tangible product that you can use immediately. It's not something you must assemble or make yourself. Just stand-up the script in front of you and dial the phone. They are easy to use and are almost foolproof.

Real estate cold call scripts are used to be more effective when creating a professional image. It is for building relationships with homeowners especially in a geographical area. Real estate cold call scripts are a product you can use everyday. They are sturdy and will last you a lifetime.   

                                             We're so sure that you'll be satisfied that we offer a "30 Day Money Back" guarantee.          

                                                       An efficient sales script.      
                                                Just stand the real estate script for cold calling up in front of you and dial the phone.

                             Commercial real estate sales assistants script.                                Commercial real estate Leasing telemarketers scripts.
                             Includes a high quality Leatherette 3-ring                               Includes a 24 page Instruction Booklet about prospecting
                             binder plus 4 plastic section flippers.                                      and a Script writing kit to write your own additional scripts.

                                   For a complete list of page headings & topics for real estate cold-calling scripts
, go to the bottem of this webpage.

Evaluating a sales script for cold calling in real estate means choosing the right tools. After spending and untold amount of money and time on training, some new agents will actually start to prospect by phone but it doesn't take long to realize that they can't remember all the dialogue they learned in training. Then the "fear" of not knowing what to say prevents them from calling on prospects so thay just don't call anymore. 

Richard Bliznik is the author of the book: "Smooth-taker, How To Write Your Own Prospecting Script." 
I wrote a book as a result of 38 years of experience in prospecting and sales. It's a book that has seldom been written before because the people who write most books have never really been on the front lines of prospecting for new business. Their written for easy reading with the words that salespeople can use and understand.
               Book: "How To Write A Sales & Prospecting Script" 

I take pride in the cold call scripts for real estate that I publish. I didn't steal other people's version of the scripts. The scripts were written as a result from making tens of thousands of prospecting calls. After being a real estate broker, sales manager, and trainer for a 60 agent office for over 38 years, I learned that salespeople resisted (hated) make prospecting calls. The reason was not having a written script to remember what to say. During my career on the front lines of real estate prospecting, I developed the cold calling scripts that I now offer.      

Once you've had a professional prospecting script, it's difficult to imagine a sales career without one. Real estate agents may excel at what they do but get tongue-tied when it comes to approaching a new prospect.

Smooth-talker's color-code is the reason that you will find it easy to find the right dialogue. You want to have objection responses because you have very little time during a prospecting call. Cold calling must be high relationship & and low pressure prospecting. 

Real estate scripts for the cold call seeks to make prospecting easy because the prospect usually wants to build trust before they put the home on the market. Cold calling is a high relationship type of connection. Real estate scripts for the cold call focuses on the service element and local expertise.

     Training scripts for real estate.   Training course for real estate.    Sales scripts for training real estate agents.   

The goal is to build a good relationship first. 
Cold calling scripts for real estate agents to build their business in a geographical area (called "farming") must establish an image of trust and ethical dealings. There is very little that is more intimidating then calling on potential customers that they don't know. Scripts for realtors cold call concentrates building an image and a trustworthly relationship.  

Scripts for the real estate cold call focuses on the time element. The time you have to call on the prospect varies with the type of farming sales script you use for lead generation. It is referred to as the shelf-life of a prospect. For instance, sales scripting for cold calling in real estate, the shelf life of a prospect is quite long because the turnover of a typical neighborhood is approximately 5-10% sometimes up to 20%.


Countless surveys show that the number-one reason that
 cold calling for the real estate agent is disliked is the fear of rejection. Real estate agents that cold call consistently say that they like everything about their sales career but do not like cold call prospecting. Fear of rejection is stated to be at the core of why salespeople hate their jobs and dislike prospecting. Salespeople say they love to sell but hate cold call prospecting.
                   Sales managers agree that the worst part of their job is convincing a real estate agent to use a cold call script.  
                   Real estate agents may not have the skill & ability to counteract the things that people are capable saying to them

Real estate agents Cold calling prospecting by telephone is the most disliked activity but is also the most rewarding. They dislike real estate cold call prospecting activities because of the perceived disapproval they get when making a phone contact to a potential prospect.
Human nature tells them they are being personally rejected during the course of making a cold-call to someone they don’t know. 
The fact is that they don't have realtors script for cold calling to use to answer objections that prospecting requires.

It all starts with a prospect. The starting point of real estate prospecting is making the initial contact. Someone must make the call. If you don't, your competition will. The avoidance is so strong that salespeople would rather sacrifice their potential success then take the risk of getting their feelings bruised. Some real estate agents would rather abandon their career then deal with fear and rejection. 

To avoid hostile prospects is to not make any calls at all, and is not a good alternative.
Real estate agents find it even more difficult because they’ve had more chances to experience the dreaded effects of making those sales calls. That old feeling never goes away. The most difficult part of real estate trainers job description is teaching a salesperson to make prospecting telephone cold calls. 
Who hasn't put off a prospecting call they didn't want to make?

Avoiding cold calling is very expensive! The only way to avoid any type rejection is to avoid making phone prospecting cold call in the first place. They should understand that the only thing keeping them from succeeding is the "fear" they harbor deep down. If you have a steady source of real estate prospects, you need only to engage in the job at hand; that of exchanging services for money.  

                              Financial services prospecting script.                 Expired listing prospecting script.
                    Shown is the up-grade to a multi-ring binder                    Pictured is his book: "Smooth-talker, How To Write Your                     
                            and an up-grade to a Genuine Leather portfolio.                 Own Sales & Prospecting Script" 

          GREEN   24 pages for when you are doing the talking and the traditional questions that you should ask.                        
                         The dialogue identifies you, gives a reason for the call, and states a brief selling message.
         Building my business by simply calling.                     Calling for business development.
         Building my client base.                                             Follow-up call  -  Previously contacted. 
         Call to present my services.                                       Old prospect   -  renew interest.
        Calling early or calling after business hours.              Referral from a person who knows you.
        Call dodger.                                                                Gatekeeper  -  receptionist  -  call screener.

        Do you have a Need  the services of an agent.         Decision  - To List & choose an agent.
        Do You Want The Services Of an Agent.                   Potential to do business  -  Motivation.    
        Best Time To Meet  For an  appointment.                 Overcome Reluctance Take the next step.
        Time  - When Will Prospect List .                              Closes  - Ask for the order.                   
        Money  appointnent to talk about finances.               Get An Agreement To List With Me.        
        Get More Money For Selling.                                     Build Relationships Take the next step. 

        RED   24 pages contain Questions that must be answered and Objections that must be responded to. 

       I’m Not Interested.                                                    Why are you calling?                      
       I Don’t have any plans to move.                               Why Should I Choose You?   
       Sell It Myself, Save The Commission.                      I’ll List with a neighbor.                   
       If you’re so good then get me my price.                   I Have A Friend in the Business.
       Too Busy  -  No Time to see you.                             Why Should I Change Agents?        
       Non-Committal  -  I Can’t Decide.                             You’re Asking A Lot Of Questions.   
       I’ll Think about It  -  Stalling.                                      Do You Have a Buyer?                    
       Send Information  - Tell me by phone.                      Bad Experience, Mad at agents.          
       How Much Is Your Commission?                             I'll list with a Neighbor.                    
       Others charge less commission.                              Wait until the Economy Gets Better. 
       Will You Negotiate Your Commission?                    I Want to Wait - Now Is Not a Good Time.  
       Others charge 1% commission, flat fee.                  Call Me Some Other Time.                        

       YELLOW   12 pages of traditional selling language and the reasons to do business with you.         

                          There are many places to fill-in-the-blanks for you to put facts about you & your services.

     30 Second Commercial.                                           Reasons to Choose Me.                
     Agent Profile   -  Agent Services.                             Reasons to Choose My Company.
     Agent Services -  What I Can Do.                            Resources, Internet, Size, History. 
     Affiliations  - Guarantees - References.                   What a Broker and Agent Can Do. 
     Benefits of Company & Agent Services.                  Marketing Plan I Intend to Use.       
     Why Meet With Me? Things to discuss.                   Listing presentation. (phone version)

Success depends on “if" the salesperson has an reliable source of business. The key word is "if" you have a steady source of real estate sales leads. If you had a monopoly on your real estate business, you would only need to fill out order forms & count your money. In a real estate world without competition, that steady flow of customers would always be there. Real estate agents may be subjected to humiliation and derogatory criticism. It is perceived as a personal attack that is hurtful and difficult to cope with.                

Some real estate agents cannot master the skills required for making a telephone cold call, forcing them to rely on other less effective methods of getting new business. Others spend enormous amounts of money on advertising, direct mail, and passive marketing methods in hopes of reaching the same person by making a cold-call for free. Cold call scripts for real estate agents are the best way to build business. Scripts for cold calling to get new clients are similar yet different due to their unique objection rebuttals & responses.