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Real estate Cold calling Telemarketing
The time element is the most important for a sales-assistant making a cold call. Sales assistants scripts for cold-calling focuses on the “time” element. The time you have to call on the prospect varies with the type of telemarketers farming sales script for lead generation. It is referred to as the "shelf-life" of a prospect. For instance, sales scripting for cold-calling in real estate, the shelf life of a prospect / homeowner is quite long because the turn-over of a typical neighborhood is approximately 5-10%.
Handling rejection. The real problem is not that other people are unfriendly, it’s the inability to handle other people so they are not a problem in the mind of a sales assistant. Instead of reacting coolly, sales assistants & telemarketers tend to get involved in the conversation at hand and are reacting on the prospects terms. Sometimes it's better to just offer your services & let the conversation flow, for example: "I'm simply calling to let you know about the services that we offer." Rejection and fear are so personal that taking a logical approach to dealing with the problem is easier said then done.
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